International master franchise agreements An investigation of control from operational, relational and evolutionary perspectives

M Brookes; A Roper

doi:10.1108/03090561111137705

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International master franchise agreements An investigation of control from operational, relational and evolutionary perspectives

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International master franchise agreements An investigation of control from operational, relational and evolutionary perspectives

M Brookes and A Roper

EUROPEAN JOURNAL OF MARKETING, Vol.45(7-8), pp.1253-1276

01/01/2011

DOI: https://doi.org/10.1108/03090561111137705

Abstract

Social Sciences

Business

Business & Economics

BUSINESS

International master franchising

Inter-organisational control

Relational norms

Hotels

Europe

INTERORGANIZATIONAL RELATIONSHIPS

MULTINATIONAL-CORPORATIONS

APPROPRIATION CONCERNS

COMPETITIVE ADVANTAGE

ALLIANCE MANAGEMENT

STRATEGIC ALLIANCES

ORGANIZATIONAL FORM

PARTNER SELECTION

NETWORKS

TRUST

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Title: International master franchise agreements An investigation of control from operational, relational and evolutionary perspectives
Creators: M Brookes
A Roper
Publication Details: EUROPEAN JOURNAL OF MARKETING, Vol.45(7-8), pp.1253-1276
Publisher: EMERALD GROUP PUBLISHING LIMITED
Date published: 01/01/2011
Date submitted: 10/02/2012
Identifiers: 99512136202346
Copyright: This article is © Emerald Group Publishing and permission has been granted for this version to appear here. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.
Academic Unit: Surrey Business School
Language: English
Resource Type: Journal article

International master franchise agreements An investigation of control from operational, relational and evolutionary perspectives

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