Interdepartmental Collaboration and New product Development Success: A Study on the collaboration Between Marketing and R&D in Spanish High-Technology Firms

Journal article

Peer reviewed

E Cordón-Pozo, J Aragon-Correa and VJ García-Morales

International Journal of Technology Management, Vol.34(14), pp.52-79

2006

Abstract

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Title: Interdepartmental Collaboration and New product Development Success: A Study on the collaboration Between Marketing and R&D in Spanish High-Technology Firms
Creators: E Cordón-Pozo
J Aragon-Correa
VJ García-Morales
Publication Details: International Journal of Technology Management, Vol.34(14), pp.52-79
Publisher: Inderscience Publishers
Date published: 2006
Date submitted: 16/05/2017
Identifiers: 99514880802346
Academic Unit: University of Surrey
Resource Type: Journal article