Abstract
There are multiple lenses through which contemporary witchcraft practitioners are perceived in literature: self-identification; mainstream stereotyping; and counterculture. Contemporary witchcraft is a sociocultural phenomenon that has not received much attention outside of the disciplines of anthropology and sociology. Therefore, the individual views and experiences of self-identified practitioners have arguably been diluted within social research due to an emphasis on historical or group-based observations. With the aim of incorporating a psychological perspective into existing contemporary literature, the current study used semi-structured interviews to explore how practitioners personally engage with online communities to navigate the individual, social, and collective interpretations of their 'witchcraft-related identity'. Using data from 16 participant interviews, it emerged that digitising witchcraft practices served two key roles in engaging with the practitioners' identities by providing access to both group membership and interactive knowledge exchange. Positive and negative aspects of these experiences were discussed. Moreover, it was found that the relationship between online and face-to-face constructions of being 'a witch' was observably fluid, wherein digital practices could help practitioners compartmentalise their witchcraft-related identity to online spaces or, alternatively, enhance its in-person identity saliency. This investigation offers timely and novel insights into contemporary witchcraft by taking a psychological perspective that contributes to broader debates about the notion of identity and how this manifests in online communities.