Abstract
This paper seeks to advance our understanding of recruitment strategies focusing on a hitherto undeveloped research area, which scrutinises the relationship between social media and recruitment strategies in the context of facilitating international migration. The case study used to explore this activity is migrant workers from Poland seeking and engaging in employment in the UK hospitality sector. Using empirical findings, the paper outlines the role of the Internet fora as a transnational platform for job searching and job advertising, emphasizing migrants’ role as recruitment agents.