- Title
- Improving e-CRM relationship through consumer understanding
- Creators
- DC GilbertL Lee-KelleyR Mannicom
- Publication Details
- Marketing Intelligence and Planning, Vol.23(4), pp.239-248
- Date published
- 2003
- Date submitted
- 16/05/2017
- Identifiers
- 99516895902346
- Academic Unit
- University of Surrey
- Resource Type
- Journal article
Journal article
Improving e-CRM relationship through consumer understanding
Marketing Intelligence and Planning, Vol.23(4), pp.239-248
2003
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