Identifying the resource conditions that maximize the relationship between ambidexterity and new product performance

Journal article

Open access

Peer reviewed

Nima Heirati, Aaron O'Cass and Phyra Sok

Journal of Business and Industrial Marketing

02/10/2017

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Heirati, Henneberg, Richter, Harste (2019 IMM)516.96 kBDownload View

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https://doi.org/10.1108/JBIM-08-2016-0191View

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https://www.emerald.com/insight/content/doi/10.1108/JBIM-08-2016-0191/full/htmlView

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Title: Identifying the resource conditions that maximize the relationship between ambidexterity and new product performance
Creators: Nima Heirati
Aaron O'Cass
Phyra Sok
Publication Details: Journal of Business and Industrial Marketing
Publisher: Emerald
Date submitted: 17/02/2020
Identifiers: 99512168002346
Academic Unit: Surrey Business School
Resource Type: Journal article