Abstract
Nowadays, the competitiveness of any organisations rests dominantly on how they can manage their performance. A host of performance variables such as quality, reliability, and efficiency are recognised as competitive priorities. This paper reviews the criteria and dimensions of performance measures, and discusses six core performance indicators in agribusiness operations with particular reference to the poultrybroiler farms. Besides, a holistic Quality, Reliability and Efficiency view of performance is proposed when developing measures for poultry agribusiness operations.