- Title
- 'I don't know much about art, but I know what I like’: Resonance, relevance and illumination as assessment criteria for marketing research and scholarship
- Creators
- SV Halliday
- Publication Details
- Marketing Intelligence and Planning, Vol.17(7), pp.354-362
- Date published
- 1999
- Date submitted
- 16/05/2017
- Identifiers
- 99511373502346
- Academic Unit
- University of Surrey
- Resource Type
- Journal article
Journal article
'I don't know much about art, but I know what I like’: Resonance, relevance and illumination as assessment criteria for marketing research and scholarship
Marketing Intelligence and Planning, Vol.17(7), pp.354-362
1999
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