- Title
- How eCRM can enhance customer loyalty
- Creators
- DC GilbertL Lee-KelleyR Mannicom
- Publication Details
- Marketing Intelligence and Planning, Vol.21(4), pp.239-248
- Date published
- 2003
- Date submitted
- 16/05/2017
- Identifiers
- 99516740502346
- Academic Unit
- University of Surrey
- Resource Type
- Journal article
Journal article
How eCRM can enhance customer loyalty
Marketing Intelligence and Planning, Vol.21(4), pp.239-248
2003
Metrics
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