Abstract
Dominant accounts of tourism entrepreneurship position successful entrepreneurial performance as masculine and economically informed; undervaluing gendered difference in approaches to entrepreneurship. When varying approaches are held in focus, women are positioned as ‘less than’, and in need of training and support. In reviewing the gender, tourism and entrepreneurship literature this paper draws attention to the marginal, yet decisive contributions of feminist postcolonial, political economy and poststructuralist approaches. Such approaches assist in questioning the implicit economic and masculine bias in the literature. Dominant definitions and evaluations of entrepreneurship need to be questioned, so as to challenge Global North conceptualizations of empowerment and success. Scholars ought to diversify the locations of research on entrepreneurship and gender, and engage more with policy critiques.
•Feminist theories remains marginal within tourism and entrepreneurship debates.•Research selectively prioritizes industries, regions and places.•Entrepreneurship definitions need to be challenged.•Need for greater engagement with mixed methods approaches.