Further insights into perceived value and consumer loyalty: A "Green" perspective

Journal article

Peer reviewed

M Koller, A Floh and A Zauner

Psychology and Marketing, Vol.28(12), pp.1154-1176

2011

Abstract

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Title: Further insights into perceived value and consumer loyalty: A "Green" perspective
Creators: M Koller
A Floh
A Zauner
Publication Details: Psychology and Marketing, Vol.28(12), pp.1154-1176
Date published: 2011
Date submitted: 08/02/2012
Identifiers: 99511000302346
Academic Unit: University of Surrey
Resource Type: Journal article