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Factors influencing customer retention in mobile telephony: A Greek study
Journal article   Peer reviewed

Factors influencing customer retention in mobile telephony: A Greek study

E Blery and D Gilbert
TRANSFORMATIONS IN BUSINESS & ECONOMICS, Vol.5(2), pp.163-173
01/01/2006

Abstract

Social Sciences Business Economics Business & Economics BUSINESS ECONOMICS customer repurchase intention customer loyalty SERVQUAL mobile telephony Greece MEASURING SERVICE QUALITY BEHAVIORAL INTENTIONS CONSUMER PERCEPTIONS SERVQUAL SCALE SATISFACTION MODEL EXPECTATIONS REEXAMINATION REASSESSMENT CONSEQUENCES
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