- Title
- Explicit, non-integrated product placement in British television programmes
- Creators
- RA TiwsakulC HackleyI Szmigin
- Publication Details
- International Journal of Advertising, Vol.24(1), pp.95-111
- Date published
- 2005
- Date submitted
- 16/05/2017
- Identifiers
- 99513810002346
- Academic Unit
- University of Surrey
- Resource Type
- Journal article
Journal article
Explicit, non-integrated product placement in British television programmes
International Journal of Advertising, Vol.24(1), pp.95-111
2005
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