Abstract
This study examined how Brazilian and Korean residents in two Japanese towns differed in their views of tourism in general and ethnic neighborhood tourism (ENT) focused on their own culture and if their perceptions of tourism in general translate into their corresponding attitudes about ENT. A series of MANOVAs revealed that Brazilian residents held more positive views toward tourism in general and ENT than their Korean counterparts. Although the two groups differed in their perception of community benefits from tourism in general, they demonstrated a similar mix of hopes and worries regarding ENT. Results from multiple regression analyses also revealed that minority residents’ perceptions of tourism in general can be a significant predictor of their attitudes toward ENT explaining 4–40% of variance in the Brazilian sample and 4–12% in the Korean sample. These findings imply that perceptions of general tourism are precursors to perceptions of specific, niche forms of tourism. In a practical sense, this study underscores the importance of inviting residents’ opinion into the tourism planning process, especially in ENT contexts. Implications and suggestions for future research are discussed at the close of the paper.