Experience co-creation in financial services: an empirical exploration

F Ponsignon; P Klaus; RS Maull

doi:10.1108/JOSM-10-2014-0277

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Journal article

Experience co-creation in financial services: an empirical exploration

F Ponsignon, P Klaus and RS Maull

JOURNAL OF SERVICE MANAGEMENT, Vol.26(2), pp.295-320

01/01/2015

DOI: https://doi.org/10.1108/JOSM-10-2014-0277

Abstract

Social Sciences

Management

Business & Economics

Management practices

Financial services

Service experience

Service design

Customer experience

Experience co-creation

OPERATIONS MANAGEMENT

DESIGN

INSIGHTS

OPPORTUNITIES

FOUNDATIONS

CHALLENGES

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Title: Experience co-creation in financial services: an empirical exploration
Creators: F Ponsignon
P Klaus
RS Maull
Publication Details: JOURNAL OF SERVICE MANAGEMENT, Vol.26(2), pp.295-320
Publisher: EMERALD GROUP PUBLISHING LIMITED
Date published: 01/01/2015
Date submitted: 16/05/2017
Identifiers: 99514039202346
Academic Unit: University of Surrey
Language: English
Resource Type: Journal article

Experience co-creation in financial services: an empirical exploration

Abstract

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