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Expansion strategy of international hotel firms
Journal article

Expansion strategy of international hotel firms

JJ Chen and I Dimou
JOURNAL OF BUSINESS RESEARCH, Vol.58(12), pp.1730-1740
01/12/2005

Abstract

Social Sciences Business Business & Economics BUSINESS hotel expansion mode franchise management contracts TCE AT TRANSACTION-COST-ANALYSIS AGENCY THEORY FRANCHISE SYSTEMS MODAL CHOICE ENTRY MODES OPERATIONS SECTOR
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