- Title
- Early adopters of the Web as a retail medium
- Creators
- G O'ConnorRM O'KeefeHS Kung
- Publication Details
- European Journal of Marketing, Vol.32(7/8), pp.629-643
- Date published
- 1998
- Date submitted
- 16/05/2017
- Identifiers
- 99511112402346
- Academic Unit
- University of Surrey
- Resource Type
- Journal article
Journal article
Early adopters of the Web as a retail medium
European Journal of Marketing, Vol.32(7/8), pp.629-643
1998
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