Abstract
The focus of this paper is on the practices and processes of joint action and knowledge, the performativity of language and the tracing of how particular items of rhetoric move, solidify and change. The paper illustrates the contingent factors that give language and practice variable meanings through an examination of the Doric dialect and culture of north-eastern Scotland. Doric has, in recent years, been increasingly discussed and debated by the press and the academy. Here, it is argued that the continued reproduction of 'north-easterness' is related to the ways in which dialect and culture have been mobilized, politicized and legitimized through the erection and operation of an institutional framework. The role of 'expert' and enthusiast knowledges in the propagation of cultural trends is analysed, contrasting the existence of north-eastern tradition as an allegedly 'organic' culture, when dialect use and 'traditional' practices were unproblematic and everyday, with contemporary institutionalized 'north-easterness'. This is achieved through an exploration of the spectacularization of tradition, unpacking some of the tensions this creates with regard to the Bothy Ballad and literary traditions of the north-east.