Abstract
Exposure to body-positive imagery plays a positive role in women's body image. However, literature has not examined if this is the case for men too. In this study (N = 207), we examined the impact of idealized body and body-positive imagery on both men's and women's body satisfaction and body image concerns. Participants were asked to report their positive and negative mood, body satisfaction, drive for thinness, and drive for muscularity before and after being exposed to either control (landscapes and animals), idealized body, or body-positive imagery. Results showed that women were overall more dissatisfied with their bodies and reported a stronger negative mood and a higher drive for thinness than men. Men, instead, reported a higher drive for muscularity. Exposure to idealized body imagery decreased positive mood and body satisfaction in both men and women. In contrast, exposure to body-positive imagery increased body satisfaction and decreased the drive for thinness in both men and women. Drive for muscularity was not affected by the type of imagery. The findings show that idealized body and body-positive imagery have similar effects on men and women and showcase the importance of considering the effects of body-positivity content for both genders.