Abstract
The aim of this paper is to examine how publicans and the brewing industry can best respond to the growing UK wine market, fulfil their responsibilities to customers and adapt to changing consumer tastes.
- Title
- Developments in UK Pub Wine Sales: Responses to Growing Public Consumption of Wine
- Creators
- JM Van Westering
- Publication Details
- International Journal of Wine Marketing, Vol.5(4), pp.35-41
- Publisher
- MCB UP Ltd
- Date published
- 1993
- Date submitted
- 16/05/2017
- Identifiers
- 99515547102346
- Copyright
- © MCB UP Limited 1993. Published by MCB UP Ltd
- Academic Unit
- University of Surrey
- Resource Type
- Journal article