Abstract
Datafication, across private and public sectors demonstrably touches upon, and indeed, alters, with profound consequences, diverse domains of people’s daily lives. However, also, increasingly, critical scholarship on datafication is the locus of careful attention to not solely platform and algorithmic power but also people’s sociocultural practices to make sense of, cope with, feel and show new literacies with data and datafied systems. It is in this context of genuinely listening to what people do with, through and around data, and to what end, that this special issue invites us to ponder the notion of data reflexivity. In this paper, I adopt a working definition of data reflexivity as – a vernacular and relational set of practices and strategies in relation to data and data infrastructures, working with, within and sometimes against platforms, where, such practices and strategies morph and change across the life course, through a web of cross-cutting relationships with individuals, communities and institutions. I draw upon illustrative instances from a project in England which explored parents’ perspectives on personal data and algorithms in the context of raising children. First – I suggest that we approach data reflexivity through a relational lens rather than as an individual and inward-looking strategy, where such relationality is experienced in relation to institutions, individuals, families, friendships, and networks. Second – I suggest that we look at data reflexivity as a fluid, lifelong journey – where a life course approach enables us to consider how data reflexivity morphs, adapts and transitions through the course of life, involving numerous acts of unspectacular, ephemeral agency. I conclude with a reminder that attention to data reflexivity, or indeed, more broadly, people’s agency, must not mean a shift of focus away from scrutinising and holding accountable, powerful institutions, both public and private.