Cross-National Differences in E-WOM Influence

Journal article

E Christodoulides, Michaelidou and Argyriou

European Journal of Marketing, Vol.46(11), pp.1689-1707

30/04/2012

Abstract

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Title: Cross-National Differences in E-WOM Influence
Creators: E Christodoulides
Michaelidou
Argyriou
Contributors: N Lee
Publication Details: European Journal of Marketing, Vol.46(11), pp.1689-1707
Publisher: Emerald Group Publishing Limited
Date published: 30/04/2012
Date submitted: 16/05/2017
Identifiers: 99512572502346
Academic Unit: University of Surrey
Resource Type: Journal article