Abstract
This article examines the factors that lead to the creation of quality research and those that enable that research to be robustly yet fairly curated through the journal system. It approaches this problem mainly as an autoethnography presented as a critical professional reflection. This is enriched by triangulation with other experts in the field. The issues are significant since the canon of tourism is advanced at the very place where the creation of knowledge comes up against its curation. Its original contribution is to reveal and to make explicit norms and processes which have often been tacit or hidden or taken for granted and uninspected. Further its findings are translated into a series of practical tips and recommendations.