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Contextual variety, Internet-of-Things and the choice of tailoring over platform: Mass customisation strategy in supply chain management
Journal article   Peer reviewed

Contextual variety, Internet-of-Things and the choice of tailoring over platform: Mass customisation strategy in supply chain management

I Ng, K Scharf, G Pogrebna and R Maull
INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS, Vol.159, pp.76-87
01/01/2015
DOI: https://doi.org/10.1016/j.ijpe.2014.09.007

Abstract

Science & Technology Technology Engineering Industrial Engineering Manufacturing Operations Research & Management Science Engineering Contextual variety Tailoring strategy Platform strategy Consumer choice PRODUCT DEVELOPMENT DOMINANT LOGIC POSTPONEMENT OPPORTUNITIES PERFORMANCE INVENTORY EVOLUTION SERVICE ISSUES IMPACT
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