Abstract
Purpose - This study aims to conduct a critical analysis of online carbon calculators, assesing their accuracy and ability to provide holistic carbon impact appraisals of different elements of holiday travel. It seeks to identify the major data sources for estimates and establish the interrelatedness between them. The determinant factors for the variance in the magnitude of the carbon footprint appraisals between calculators are critically reviewed.
Design/methodology/approach - The paper reviews the key online carbon calculators to better understand how estimates of carbon footprint are made, what background information is available to tool users and which factors affect the accuracy and comprehensiveness of appraisals.
Findings - The study concludes that the applicability of existing carbon calculators to carbon impact assessment in tourism is limited. Moreover, poor accesibility of the background data, inconsistencies in the multiplying factors used and inhomogeneity in the appraisal methods employed question the accuracy, credibility and transparency of carbon calculators. Suggestions are made on how to improve the overall quality and reliability of carbon calculators in order to enhance their consistency, transparency and applicability in the tourism domain.
Originality/value - The paper contributes to a better understanding of assessment approaches available in the tourism domain to produce reliable estimates of the carbon impacts from holiday travel.