Beyond the Market: What Every CEO Needs to Know About Nonmarket Strategy

Journal article

Peer reviewed

D Bach and DB Allen

MIT Sloan Management Review

01/04/2010

Abstract

url

http://sloanreview.mit.edu/the-magazine/articles/2010/spring/51301/what-every-ceo-needs-to-know-about-nonmarket-strategy/View

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Title: Beyond the Market: What Every CEO Needs to Know About Nonmarket Strategy
Creators: D Bach
DB Allen
Publication Details: MIT Sloan Management Review
Date published: 01/04/2010
Date submitted: 16/05/2017
Identifiers: 99511126802346
Academic Unit: University of Surrey
Resource Type: Journal article