Abstract
The public image of the European Union (EU) has met increasingly negative evaluations since the economic and financial crisis hit its peak. Although opposition towards the EU has been pitched as a temporary phenomenon, it has now become a distinctive characteristic of European integration, described as ‘embedded’. Recent analyses on citizens’ attitudes towards the EU underline a rational utilitarian dimension, stressing that EU attachment is affected by future life expectations. Are rationalist perspectives the only possible explanation behind the rise of Euroscepticism, though? This article offers an alternative approach, by using discourse analysis, and examines how emotions, as embedded in Eurosceptic discursive frames and practices, may affect attitudes towards the EU. We argue that an analysis of citizens’ opposition through emotions when the salience of the EU increases can show how a Eurosceptic emotion-laden public discourse may become prominent at the domestic level.