Abstract
The internet has revolutionised retail sales, with online shopping a common practice globally. While convenient, offenders have also embraced the opportunity to target potential victims and their shopping carts. Online shopping fraud occurs when offenders represent themselves as legitimate online sellers to gain sales from unsuspecting victims, both by impersonating genuine retailers and creating fictional retailers with non-existent products. The current article explores the victimisation and near misses of consumers to online shopping fraud. Based on survey responses of 1011 Australians, the article examines the online shopping activities of individuals as well as any victimisation or near miss experiences. The results indicate a high level of victimisation and near misses across this sample. It further examines a range of impacts experienced by these consumers and considers the implications of these results for the retail sector and prevention practices into the future.