A method for the assessment of relative brand strength: A UK tour operator example

D Gilbert; J Hewlett

doi:10.1080/02642060412331300942

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A method for the assessment of relative brand strength: A UK tour operator example

D Gilbert and J Hewlett

SERVICE INDUSTRIES JOURNAL, Vol.23(2), pp.166-182

01/03/2003

DOI: https://doi.org/10.1080/02642060412331300942

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Social Sciences

Management

Business & Economics

MANAGEMENT

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Title: A method for the assessment of relative brand strength: A UK tour operator example
Creators: D Gilbert
J Hewlett
Publication Details: SERVICE INDUSTRIES JOURNAL, Vol.23(2), pp.166-182
Publisher: FRANK CASS CO LTD
Date published: 01/03/2003
Date submitted: 16/05/2017
Identifiers: 99511733302346
Academic Unit: University of Surrey
Language: English
Resource Type: Journal article

A method for the assessment of relative brand strength: A UK tour operator example

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