A combined approach for segment-specific market basket analysis.

Journal article

Y Boztug and T Reutterer

European Journal of Operational Research, Vol.187, pp.294-312

2008

Abstract

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Title: A combined approach for segment-specific market basket analysis.
Creators: Y Boztug
T Reutterer
Publication Details: European Journal of Operational Research, Vol.187, pp.294-312
Date published: 2008
Date submitted: 16/05/2017
Identifiers: 99514231602346
Academic Unit: University of Surrey
Resource Type: Journal article