A Relationship Marketing Perspective in Electronic Banking: Evidence from Greece

Journal article

Peer reviewed

E Argyriou, TC Melewar and M Meadows

Journal of Euromarketing, Vol.15(1), pp.47-73

2006

Abstract

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Title: A Relationship Marketing Perspective in Electronic Banking: Evidence from Greece
Creators: E Argyriou
TC Melewar
M Meadows
Contributors: E Kaynak
Publication Details: Journal of Euromarketing, Vol.15(1), pp.47-73
Publisher: Haworth Press Inc
Date published: 2006
Date submitted: 16/05/2017
Identifiers: 99512693602346
Academic Unit: University of Surrey
Resource Type: Journal article