The Antecedents and Consequences of Brand Equity in the Hospitality Industry

Doctoral Thesis

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Jang-Hyeon Nam

Doctor of Philosophy (PhD), University of Surrey

08/09/2010

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Title: The Antecedents and Consequences of Brand Equity in the Hospitality Industry
Creators: Jang-Hyeon Nam
Contributors: University of Surrey (Institution)
Awarding Institution: University of Surrey; Doctor of Philosophy (PhD)
Theses and Dissertations: Doctor of Philosophy (PhD), University of Surrey
Date submitted: 08/09/2010
Identifiers: 99515711002346
Academic Unit: Surrey research (other units)
Resource Type: Doctoral Thesis