An Empirical Study of the Concept of Brand Personality: The Case of Restaurants

Doctoral Thesis

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Tae-Hwan Yoon

University of Surrey

01/01/2004

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Title: An Empirical Study of the Concept of Brand Personality: The Case of Restaurants
Creators: Tae-Hwan Yoon
Contributors: University of Surrey (Institution)
Awarding Institution: University of Surrey; Unknown
Theses and Dissertations: University of Surrey
Date published: 01/01/2004
Date submitted: 27/05/2010
Identifiers: 99511919902346
Academic Unit: Surrey research (other units)
Resource Type: Doctoral Thesis