Dataset for Explaining customer engagement in virtual communities: antecedents and outcomes, digital assets, and CSR initiatives

Yujing Chen

doi:10.15126/surreydata.901460

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Dataset for Explaining customer engagement in virtual communities: antecedents and outcomes, digital assets, and CSR initiatives

Yujing Chen

University of Surrey

01/08/2023–23/08/2023

DOI:

https://doi.org/10.15126/surreydata.901460

Abstract

Blockchain

Digital Asset

customer engagement

Ownership

Marketing

The second paper investigates the influence of digital assets, particularly Non-Fungible Tokens (NFTs) and Fungible Tokens (FTs), on trust and customer engagement within decentralised communities, revealing the mediating role of psychological ownership.

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Title: Dataset for Explaining customer engagement in virtual communities: antecedents and outcomes, digital assets, and CSR initiatives
Creators: Yujing Chen (Data Curation) - University of Surrey, Surrey Business School
Publisher: University of Surrey
Identifiers: 99954166402346
Academic Unit: University of Surrey
Language: English
Resource Type: Dataset

Dataset for Explaining customer engagement in virtual communities: antecedents and outcomes, digital assets, and CSR initiatives

Abstract

Files and links (2)

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