Towards a scale for consumer confusion: establishing content and face validity

Conference proceeding

JASHIM KHAN and Joanna Anninou

Colloquium on European Research in Retailing

01/07/2016

Abstract

consumer confusion

Consumer Behavior

7 Record Views

Title: Towards a scale for consumer confusion: establishing content and face validity
Creators: JASHIM KHAN (Corresponding Author) - University of Surrey, SII DUFE (MS04)
Joanna Anninou (Author)
Conference: Colloquium on European Research in Retailing
Identifiers: 99634962902346
Academic Unit: SII DUFE (MS04)
Language: English
Resource Type: Conference proceeding