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The 4 th International Conference on Management and Entrepreneurship (i-CoME) THE EFFECT OF BRAND REPUTATION, BRAND RELATIONSHIP QUALITY AND SWITCHING COST TO BRAND LOYALTY
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The 4 th International Conference on Management and Entrepreneurship (i-CoME) THE EFFECT OF BRAND REPUTATION, BRAND RELATIONSHIP QUALITY AND SWITCHING COST TO BRAND LOYALTY

Sutanto, Eddy Madiono, JASHIM KHAN, Sutanto, Eddy Madiono, JATI KASUMA ALI, Evan Lau, ANNIE STEPHANIE BANIKEMA and JOHN FRANCIS DIAZ
PROCEEDINGS THE 4TH i-CoME 2021, pp.1-21
The 4th International Conference on Management and Entrepreneurship (i-CoME (Sarwak, Malaysia, 22/07/2021 - 24/07/2021)
06/10/2021

Abstract

Brand reputation brand relationship quality switching cost brand loyalty
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