Abstract
Reviewing the existing and long-established storytelling structures, this paper examines the use of the storytelling structures employed in data storytelling, specifically in the context of data journalism. For this, a large set of data stories from a variety of news outlets was collected, tagged and analysed. Accordingly, and reflecting on the results, the paper proposes a new storytelling structure for data storytelling, which addresses the unique requirements of this emerging area of study and practice, called the Water Tower structure. This proposed structure is an addition to the existing storytelling structures, and is specifically designed for and targeted at storytelling with data, with a particular focus on data journalism. While this paper is primarily focused on data storytelling in journalism, the contributions are believed to be of use and value to other domains such as Business.