Abstract
Near-real time feedback on data quality allows clinicians and data managers at general practices to collectively contribute to improving the reliability of observational data. We report features of an enhanced dashboard used for virological surveillance after the first season of utilisation. Time-series analysis performed on dashboard usage data from 68 general practices (denominator = 722,409) indicated utilisation patterns that correlated to influenza vaccination in general practices. Near real time feedback via a dashboard may improve data quality and possibly vaccine uptake.