Abstract
Increasing attention has been given to the reverse supply chain becauseof the increasing value of products and technology at the end of direct supply chains as well as the impact of new green legislation. Design strategiesfor reverse supply chains have remained relatively unexplored and underdeveloped. Meanwhile measuring supply chain performance has also become important as understanding, collaboration and integration has increased between supply chain members. It has also helped companies to target profitable market segments or identify areas for service improvement. This paper will focus on measuring performance of reverse supply chains in carpet manufacturers. A simple general framework of the company is presented as well as mathematical models. This simple general model can be to be applied by small medium enterprises to optimise their reverse supply chain systems.