Abstract
This research examines interactive narratives within museum contexts utilizing Mixed Reality (MR) technology and introduces two design strategies inspired by the theory of embodied cognition: multisensory experiences and embodied interaction models, with an emphasis on both verbal and non-verbal interactions with virtual characters. Utilizing these strategies, the MR interactive narrative application Encountering Sanmao was developed for the Former Residence of Zhang Leping in Shanghai. To assess the effectiveness of these design strategies, a controlled experiment with a within-group design was performed on-site, involving 32 participants. Analysis of the collected interview data confirmed the efficacy of the strategies, providing valuable guidance for the implementation of MR interactive narrative experiences in small to medium-sized museums.