Young Thai and UK consumers’ experiences of television product placement – engagement, resistance and objectification

Conference presentation

RA Tiwsakul and C Hackley

Advances in Consumer Research-Asia Pacific, Vol.7, pp.371-376

Asia Pacific Association of Consumer Research (ACR) (Sydney, Australia, 06/2006)

2007

Abstract

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Title: Young Thai and UK consumers’ experiences of television product placement – engagement, resistance and objectification
Creators: RA Tiwsakul
C Hackley
Contributors: M Craig-Lees
G Gregory
T Davis
Publication Details: Advances in Consumer Research-Asia Pacific, Vol.7, pp.371-376
Conference: Asia Pacific Association of Consumer Research (ACR) (Sydney, Australia, 06/2006)
Date published: 2007
Date submitted: 16/05/2017
Identifiers: 99513583802346
Academic Unit: University of Surrey
Resource Type: Conference presentation