- Title
- Why consumers identify with brands
- Creators
- SV HallidayS Künzel
- Conference
- Academy of World Business, Marketing and Management Development Conference (Brazilian School of Public and Business Administration, Rio de Janeiro)
- Date submitted
- 16/05/2017
- Identifiers
- 99516049002346
- Academic Unit
- University of Surrey
- Resource Type
- Conference presentation
Conference presentation
Why consumers identify with brands
Academy of World Business, Marketing and Management Development Conference (Brazilian School of Public and Business Administration, Rio de Janeiro)
16/05/2017
Metrics
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