- Title
- What is a ‘Non-Brand’? – Towards an Interdisciplinary Approach to a Contemporary Understanding of Brands
- Creators
- R KreuzbauerJ Wallmannsberger
- Publication Details
- Proceedings of the 7th International Conference of the IASS-AIS (International Association for Semiotic Studies/Association Internationale de Sémiotique)
- Conference
- 7th International Conference of the IASS-AIS (International Association for Semiotic Studies/Association Internationale de Sémiotique) (Dresden, Germany, 07/10/1999 - 11/10/1999)
- Date published
- 07/10/1999
- Date submitted
- 16/05/2017
- Identifiers
- 99511133502346
- Academic Unit
- University of Surrey
- Resource Type
- Conference presentation
Conference presentation
What is a ‘Non-Brand’? – Towards an Interdisciplinary Approach to a Contemporary Understanding of Brands
Proceedings of the 7th International Conference of the IASS-AIS (International Association for Semiotic Studies/Association Internationale de Sémiotique)
7th International Conference of the IASS-AIS (International Association for Semiotic Studies/Association Internationale de Sémiotique) (Dresden, Germany, 07/10/1999 - 11/10/1999)
07/10/1999
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