- Title
- Value and loyalty in wireless telecommunications – an experimental investigation of the halo between product and service
- Creators
- A ZaunerM KollerA Floh
- Conference
- Academy of Marketing Conference (Liverpool, UK, 05/07/2011 - 07/07/2011)
- Date submitted
- 16/05/2017
- Identifiers
- 99516777102346
- Academic Unit
- University of Surrey
- Resource Type
- Conference presentation
Conference presentation
Value and loyalty in wireless telecommunications – an experimental investigation of the halo between product and service
Academy of Marketing Conference (Liverpool, UK, 05/07/2011 - 07/07/2011)
16/05/2017
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