Conference presentation

Until death do us part: Conceptualising consumer brand identification and the evolving role of communications

RA Tiwsakul and S Halliday

UK Academy of Marketing (AM) annual conference (Royal Holloway, University of London, 07/2007)

16/05/2017

Abstract

competitive paper, abstract in proceedings

Metrics

19 Record Views

Details

Title: Until death do us part: Conceptualising consumer brand identification and the evolving role of communications
Creators: RA Tiwsakul
S Halliday
Conference: UK Academy of Marketing (AM) annual conference (Royal Holloway, University of London, 07/2007)
Date submitted: 16/05/2017
Identifiers: 99511044402346
Academic Unit: University of Surrey
Resource Type: Conference presentation