- Title
- Understanding the experiential consumption of special event entertainment (SEE) in shopping centres: An exploratory study
- Creators
- K SitB Merrilees
- Conference
- Proceedings of Australia and New Zealand Marketing Academic Conference (Perth, 05/12/2005 - 07/12/2005)
- Date submitted
- 16/05/2017
- Identifiers
- 99515880202346
- Academic Unit
- University of Surrey
- Resource Type
- Conference presentation
Conference presentation
Understanding the experiential consumption of special event entertainment (SEE) in shopping centres: An exploratory study
Proceedings of Australia and New Zealand Marketing Academic Conference (Perth, 05/12/2005 - 07/12/2005)
16/05/2017
Metrics
23 Record Views