- Title
- The relevance and implications of dramaturgical imagery to marketing higher education
- Creators
- SV HallidayM LimB DaviesP Ward
- Conference
- ICHEM/AM SIG on Marketing HE (Krakow, Poland, 04/2008)
- Date submitted
- 16/05/2017
- Identifiers
- 99516310702346
- Academic Unit
- University of Surrey
- Resource Type
- Conference presentation
Conference presentation
The relevance and implications of dramaturgical imagery to marketing higher education
ICHEM/AM SIG on Marketing HE (Krakow, Poland, 04/2008)
16/05/2017
Metrics
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