- Title
- The meaning of ‘product placement’: An interpretive exploration of consumers’ experiences of television programme product placement in the United Kingdom and Thailand
- Creators
- RA Tiwsakul
- Conference
- Latin-American conference of the Association for Consumer Research (ACR) (Brazil, 08/2008)
- Date submitted
- 16/05/2017
- Identifiers
- 99513548602346
- Academic Unit
- University of Surrey
- Resource Type
- Conference presentation
Conference presentation
The meaning of ‘product placement’: An interpretive exploration of consumers’ experiences of television programme product placement in the United Kingdom and Thailand
Latin-American conference of the Association for Consumer Research (ACR) (Brazil, 08/2008)
16/05/2017
Metrics
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