- Title
- The meaning of ‘Kod-sa-na-faeng’ - Young adults’ experiences of television product placement in the UK and Thailand
- Creators
- C HackleyRA Tiwsakul
- Conference
- Association for Consumer Research (ACR) (San Francisco, CA, 10/2008)
- Date submitted
- 16/05/2017
- Identifiers
- 99513561502346
- Academic Unit
- University of Surrey
- Resource Type
- Conference presentation
Conference presentation
The meaning of ‘Kod-sa-na-faeng’ - Young adults’ experiences of television product placement in the UK and Thailand
Association for Consumer Research (ACR) (San Francisco, CA, 10/2008)
16/05/2017
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22 Record Views