The ethical concerns of consumers’ towards product placement in British television programmes

Conference presentation

RA Tiwsakul and C Hackley

Whose Business? What Ethics?, pp.343-353

9th Annual Conference of the European Business Ethics Network-UK Association (EBEN-UK) (Royal Holloway, University of London, 01/04/2005)

16/05/2017

Abstract

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Title: The ethical concerns of consumers’ towards product placement in British television programmes
Creators: RA Tiwsakul
C Hackley
Publication Details: Whose Business? What Ethics?, pp.343-353
Conference: 9th Annual Conference of the European Business Ethics Network-UK Association (EBEN-UK) (Royal Holloway, University of London, 01/04/2005)
Date submitted: 16/05/2017
Identifiers: 99511401302346
Academic Unit: University of Surrey
Resource Type: Conference presentation